Gone are the heydays of cassette tapes and CDs. Since the late 1990s, audio technology has come a long way and music streaming has been increasingly driving the way we consume music. As streaming technology continues to evolve in this digital era, so as the overall musical landscape.
Today, music streaming has more than 100 million paid subscribers worldwide. In 2016, the global music industry derived half of its revenue from the digital music world and streaming made up most of the digital revenue; while global streaming revenue alone has registered a remarkable growth rate of 60.4%, attracting the lion’s share of attention in the industry. Yet despite the expected upward growth momentum brought by further development and new opportunities, music streaming faces a pressing need to overcome the industry’s hurdles which include the “value gap” (the mismatch between the value reaped by digital service providers and the revenue being returned to the music community), piracy and a potential pricing war.
We look at the music streaming industry, covering a wide range of aspects including the industry’s evolvement, major players, new entrants, business intelligence, economic performance and forecast, future growth drivers, challenges etc. We are dedicated to acquire the depth and breadth of industry knowledge and keep ourselves abreast with the most up-to-date information of the rapidly developing industry, making it our business to know the industry inside out. Put all that together, we provide the best and deepest answers to our clients’ questions as well as keep them well-informed on the mega trends that are driving, affecting and challenging the industry. The thought leadership pieces we produce serve to inspire and empower our clients to create growth strategies as well as take next steps in their journey.